About us

We are discoverers. We keep searching the world for the most interesting. Since 2006.
We are curators. We cherrypick based on authentic design and long-lasting quality.
We care. We strive to offer products that are both stylish and sustainable.
We are Freshlabels. 

Founded in 2006 in a garage in the Czech Republic, Freshlabels is a curated online and offline store for the contemporary urban traveller. Freshlabels offers a hand-picked selection of brands and products from all around the world that meet our high standards of design and quality. For many years, our mission has also been to offer products that are both stylish and environmentally and ethically conscious. And did we mention backpacks? We love backpacks!

Having grown organically throughout the years, we have expanded from a digital only platform to multiple brick-and-mortar storefronts in Europe. We now deliver to all European customers and operate three distinctive stores - Freshlabels Flagship Store in Prague, Freshlabels Backpack Store Prague, and the newly opened Backpack Store Berlin. 



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