Champion was a breakthrough in athletic clothing for women, men and children. He stood at the birth of a modern concept of sporting fashion and designed the first shorts with a net in which athletes finally felt comfortable. For nearly a hundred years, it has contributed to the sporting industry with an indisputable work of authenticity.
Feinbloom's brothers founded the brand in 1919, since then, many have changed in Champion, but basic principles such as love for sport, the desire for innovation and the sense of uncompromising quality have remained unchanged. "Sports clothing is our culture, our inheritance, our DNA."