The world's most popular material is the new king we have chosen for you. Kings of Indigo joined east to west and brought jeans made with Japanese American-style perfectionism. Maximum precision in high quality that prevents normal wear and you can enjoy your favorite jeans with a snap to enjoy for several years.
Kings of Indigo (KOI) got their name by tattoos. Though perhaps incredible, founder Tony Tonnaer liked his Japanese fishbird so much that he simply named her and branded it well. But there is not much to wonder about. Koi fish are considered intelligent creatures that are able to swim upstream. And it also describes a metaphor for rebellion across denim history. Brand established in 2011 names all of its pieces according to the famous kings and queens so their blue blood has never been forgotten. The generous is also his reference under sustainability. KOI uses sustainable fabrics, such as recycled cotton or Tencel® Lyocell, whose man-made fibers are derived from woody eucalyptus trees. The non-toxic solvent that is used to convert pulp to fiber is used several times, making the manufacturing process require only a small amount of water. A big part of the philosophy of the brand is Triple-R = Repair, Recycle, Re-use, it speaks for everything.