The balance between comfort and environmental responsibility can be characterized by the philosophy of the young brand Memobottle, which launched innovative plastic bottles in 2014. Thanks to its practical shape, the bottle easily fits into a backpack or handbag, and so the plastic revolution of the 21st century was de facto started.
Jesse Leeworthy and Jonathan Byrt, who grew up in a small coastal town in southeast Australia, are the birth of the brand. He has been worried since childhood by an alarming number of plastic bottles that polluted local canals and parks. And so they decided to change this difficult situation and inspire society not to waste plastic packaging and save the environment. Bottles are made from recyclable Tritan without BPA blend, a hit on safer plastic. This durable, long-lasting and non-toxic compound was originally developed for medical purposes. In 2016, Memobottle celebrated cult success when its products were selected as part of gift packs for Oscar nominations.