We have some good news for you. An ethical promise to challenge the fast-fashion industry and create simple solutions to long-term problems, this is exactly what the young British sustainable brand Good News has set to uphold. Motto: The future is positive, the future is Good News (mic drop!).
The Good News brand monitors all parts of its supply chain to promote fair trade. It uses materials that are environmentally and socially progressive for its production - especially organic cotton, recycled rubber or polyurethane foam from bio oil, which replaces commonly used oil. As part of the Good Luck Shoes project, Good News provided over 3,000 pairs of functional shoes to migrants and refugees coming to Italy. Good News, in cooperation with the United Shoe Recycling Company, also donates older stocks and samples to people in need.