Creative, courageous and feminine, this is exactly the Danish label Ichi, created for sophisticated and spirited urban girls. The dynamic tone of the word Ichi reflects the nature and temperament of the brand, in Japanese this word means "the one" and it is also trying to be both in design and in business.
Brand was created in 1999 to express femininity, mood, and as an expression of the attitude of a modern urban woman who knows what she wants, where she's going and what she wants in her life. The inspiration of street fashion and art stems from the style and way of everyday life, the nature and qualities of women and girls who are energetic, individual, and slightly bold.