Loreak is the result of the work of two young men, friends who founded their first store in San Sebestian in 1995. Their names were Victor Serna and Xabi Zirikiain and, thanks to their enthusiasm, proved that success can be achieved by honest and diligent work.
Xabi, who has worked as an engineer, has designed the logo, and in his later designs for the Loreak label he has incorporated inspirational elements in the various spheres of art and public space. Victor, who studied business administration, took care of marketing and managed to sell Xabi's innovative ideas transformed into stylish products. The company has grown rapidly, and from the original one, there have been fifteen stores - ten in Spain, four franchises (two of them in France) and one subsidiary in Paris. Label Loreak has been successful in collaborating with more than 25 creators, including the Flow skaters with whom Loreak has collaborated on a skateboard design project. Seven skateboarders were allowed to use skateboard and after seven days of riding, the scraped boards were exposed. Vans, Neo2, Primo, Yosigo continue to be part of the partnership ... Although Loreak boys remain a priority for creating high-quality products not only from the fashion world, they can also untie and collaborate on an unconventional project that is an experience for them. The result in both cases is worth it. And Loreak in Freshlabels? Whereas earlier Loreak label products were offered only in their home Spain, they are now distributed in 15 countries, including the Czech Republic. Ideas born on the Iberian Peninsula create tapes, shirts, coats, shoes, watches and other accessories that are also available for sale in various designs in Freshlabels.