World without waste - it sounds like a utopia, but there is one brand that literally builds on its philosophy. MUD Jeans is the only brand that works in full accordance with the principles of a circular economy, which in practice means that it does not produce any waste or pollution. Jeans sells and rents, returns pieces recycled and produces new ones. Pretty cool, huh?
Founder of the Dutch brand Bert van Son moved to China as a young man to work in the textile industry. During his thirty years of experience, he realized the impact of "fast fashion" on the environment and factory staff and began building his own, alternative way. The products are made from recycled materials or BCI Certified Cotton (BCI), which helps to improve the living conditions of people involved in its production while saving the environment. Label MUD Jeans has won several awards for its "guilt-free fashion", such as the Sustainability Leadership Award and the Peta Vegan Awards.