Misinterpreted cult. Shepard Fairey, a student of design school in Rhode Island, launched a streetart campaign in 1989 whose main theme was the big "Obey" sign - Listen.
The young Shepard, coming from the creative environment of punk, rock and skateboarding, stood out against the media and other propaganda actions that bore the individuality and judgment of each of us. The idea of appealing to the public has lost its eye for years to revive the Obey Clothing label in 2001. Shepard Fairey has decided to pass on her message about the individual's individuality through clothing. The basis for success was to start selling clothes. It really did, and in a few years already the teenagers went to outfits with distinctive inscriptions "Obey". Unfortunately, most people see "Obey" just as a simple slogan that just wants to attract customers and does not say anything else. The design of the Obey label is minimalistic. Experimenting with elements of army clothing, without excessive uniformity, with greater emphasis on the detail and the individuality of each outfit, as is the case in streetfashion habit. Shepard Fairey does not forget her ideals. In front of money, public well-being and good was always ahead. In 2007, he founded the Obey Awarness project. The goal of the project is to raise money for a specific purpose through the sale of special editions of clothing. This admirable project is successful and, thanks to the initiative of the founder of the Obey label, Shepard Fairey, the sale of products has succeeded in obtaining funding for humanitarian relief for earthquake destroyed in Haiti, people struggling in Sudanese Darfur, or children from children's homes. Label Obey is a brand that has a soul. If people misinterpret the true meaning of this brand, the makers of Obey do not give up their original principles. Streetfashion is not just a business. Street fashion originated from a community made up of empathic people to help them never been alien.