Sony is one of the global leaders in electronics, known not only for its innovation but also for its commitment to sustainability. The company integrates eco-friendly approaches into the design, manufacturing and distribution of its products, focusing on reducing emissions, using recycled materials and minimizing waste. Sony is committed to achieving zero carbon emissions by 2050 across its entire value chain. Significant steps include the use of recycled plastics in the LinkBuds and WH-1000XM5 headphones, with these products being manufactured with durability and eco-friendly, plastic-free packaging in mind. By taking this approach, the company is encouraging more responsible consumption and reducing its impact on the environment.
In addition to recycling, Sony focuses on the restoration and protection of natural resources. A portion of the funds from the sale of eco-friendly products goes to projects such as ocean restoration and biodiversity promotion, carried out in cooperation with Conservation International. The brand emphasizes innovative technologies that help users reduce their energy footprint, such as energy-saving components and software updates that extend the life of devices. In doing so, Sony is consolidating its position as a technology company that combines product excellence with respect for the environment.