Sustainability criteria

In the Freshlabels offer, you can already find 36 brands from all over the world that have received our Sustainable tag. We award it on the basis of meeting more than half of our criteria by which we evaluate various aspects of sustainable production. In addition, brands marked with the Sustainable tag are divided into two levels according to their score. Because we want the entire system to be transparent, we provide information about the brands even if they have not yet reached the tag or completed the questionnaire.

SUSTAINABILITY?
THE MAKING
GOOD JOB
LEADER
  • This brand has not yet completed our sustainability questionnaire.

  • The brand has the status In The Making (1-3 points), so it has not yet reached our Sustainable Tag, but it is dedicated to a sustainable agenda. We continuously monitor the brand and take into account its possible further steps.

  • The brand has a status of Good job (4-5 points) and has earned our Sustainable Tag. It does a great job and tries to minimize its impact on the environment.

  • Thanks to its sustainable agenda, the brand, in addition to our Sustainable tag, also earned the highest possible Leader status (6 points and more). It is dedicated to sustainability comprehensively and consistently, and should be a model for others to follow.

  • Materiál Is more than 66% of annually produced styles (SKUs) made from environmentally friendly materials?

    Basic information

    Material is an essential parameter of sustainable fashion. Sustainable can mean something different for everyone, but our perception of sustainable material is that it should not burden the environment, whether through chemical fertilization and excessive water consumption or the production of new synthetic fiber. Due to the required properties for a certain type of clothing (especially for activewear), in some cases it is not possible to ensure 100% composition only of sustainable materials. That is why we set the limit at 66%.

    Our evaluation

    • YES – 1b
    • NO – 0b
    • UNKNOWN – 0b
  • Barvení Are the colours of natural origin or are they handled safely?

    Basic information

    Due to the fact that the material is often completed by dyeing, it is necessary that the criterion of a sustainable material also includes gentle dyeing. Such dyeing may be of an organic nature or cannot harm the environment or the workers handling the colour.

    Our evaluation

    • YES – 1b
    • NO – 0b
    • UNKNOWN – 0b
  • Pracovní podmínky Do your manufacturing plants, as well as your suppliers, respect human rights, security and fair wages?

    Basic information

    Not only environmental friendliness but also social responsibility is an important aspect of a sustainable business. That is why we ask brands if more than two thirds of their products are manufactured in factories, where regular audits guarantee safe working conditions, respect for human rights and adequate wages. Since without complete knowledge of all suppliers and subcontractors, it is not possible to determine with certainty whether the brand meets the criteria, we accompanied the first 3 questions with the question of knowledge of the production chain. Thus, a brand can only receive the full number of points for material and production issues if it has a fully transparent supply chain.

    Our evaluation

    • YES – 0,5b
    • NO – 0b
    • UNKNOWN – 0b
  • Výrobní řetězec To what level do you know your supply chain for more than 66% of the production cycle?

    Basic information

    Transparency of production is the key to a more responsible future for the fashion industry. Therefore, in our questionnaire, we assess the extent to which brands know their supply chain. Level 3 means that the brand knows its supply chain down to the level of raw materials (cotton growers, paper box suppliers, etc.) Level 2 means knowledge of semi-finished suppliers (cotton fibber suppliers, paper boxes, etc.) Level 1 represents basic knowledge of the supply chain only to the level of the finished fabric or printed paper box.

    Our evaluation

    • Level 3 - 2b
    • Level 2 - 1b
    • Level 1 - 0b
  • Radius výroby How long is the complete journey of the product (including semi-finished products and packaging) from the suppliers of raw materials to your warehouse?

    Basic information

    One of the causes of the climate crisis is the excessive traffic caused by the fashion industry. Therefore, we evaluate in which radio the production process takes place. The distance of the complete production chain from the transport of the raw material to the delivery of the final product to the warehouse should not exceed 10,000 km (which is the distance corresponding to one quarter of the Earth's circumference) for a positive evaluation. A brand can earn a positive rating even if its activities compensate for the carbon footprint and thus neutralize its negative impact on the environment.

    Our evaluation

    • < 10,000 KM – 1b
    • > 10,000 KM – 0b
    • UNKNOWN – 0b
  • CSR Does your company have activities related to environmental protection or social responsibility?

    Basic information

    We like brands that, in addition to responsible production, also contribute to a better environment for other people. Each brand that is engaged in relevant CSR activities, for example, has its own foundation or supports other non-profit organizations, receives 0.5 extra points from us.

    Our evaluation

    • YES – 0,5b
    • NO – 0b
    • UNKNOWN – 0b
  • Certifikáty Has your brand obtained sustainable certificates or are you part of any environmental initiatives?

    Basic information

    Certificates confirm the additional control of certification authorities in the form of random audits and inspections at suppliers. However, in order to obtain them, a large investment or a certain volume of production is often required. In order not to discriminate against smaller brands that cannot afford certification, we award a symbolic 0.5 points for certificates. However, it is important to keep in mind that certificates are a hallmark of quality and to take them into account.

    Our evaluation

    • YES – 0,5b
    • NO – 0b
    • UNKNOWN – 0b

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