Sustainability is more than just a word to us
In everything we do, we try to go beyond the surface. Sustainability, which is one of Freshlabels' three core values alongside design and quality, is no exception. In addition to searching for exceptional products with great timeless design and high quality, we recognise finding and providing comprehensive and easily accessible information about the brands and products we select as one of our main tasks. This is the only way both we and our customers can decide who to support with our purchase. Although Freshlabels didn't start out in 2006 as a purely sustainable store, we definitely plan to end up that way. We're delighted that more than two-thirds of our products already come from brands that have earned our Sustainable Tag, and many more are on the right track as well.
What we do for sustainability
Complex and transparent sustainability evaluation
We evaluate the degree of sustainability of our brands based on information obtained from our own complex questionnaire that we send to all the brands. For each product on our website, you can not only learn how a brand performs overall, but also get specific information about individual aspects of the product life cycle. We also indicate when a brand has not yet responded to our questionnaire. Learn more about the criteria and how we evaluate them here.
37 truly sustainable brands
We currently have 37 active brands in our portfolio that have earned our Sustainable Tag meaning that they meet more than half of the evaluation criteria. And we already have many more in the pipeline. Thanks to this you can dress sustainably from head to toe with us. At the same time, we evaluate existing brands on an ongoing basis, so some may aquire our tag and some may lose it.
Reused and recycled packaging
For several years now, we have been offering our customers the optioin to have their parcels sent in reused packaging. We receive the boxes both from the customers themselves as well as from partner companies. We are very pleased that we currently send out more than 50% of all our parcels without the need to use newly produced packaging. We also produce new packaging from the most recycled materials and use old shredded cardboard as fillers instead of bubble wrap if necessarry.
Paperless returns and claims
All returns and claims, even though we try to minimize them to reduce our carbon footprint, by, for example, accurately measuring products, are quick, easy and, most importantly, online. As well as our warranty claims. Thanks to that, you won't find any unnecessary paperwork, which often ends up in the trash, in our parcels, .
Freshlabels Sustainable Store Prague
In our Freshlabels Sustainable Store in Prague's Letná neighborhood, where you'll find only products that have been awarded our Sustainable Tag, you can easily dress yourself from head to toe in truly sustainable products. In addition, the interior designed by Lenka Míková Architects was created using recycling and upcycling principles - from the preservation of original elements to innovative materials such as boards from recycled and dry-pressed Tetra-Pak.
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We don't drink bottled water
We are signatories of the Dopper PET-FREE pledge - we don't drink bottled water from PET bottles at any of our workplaces.
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We save energy
For several years now, we have been equipping all our premises with LED lighting, which consumes significantly less energy.
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We inspire and educate
We participate in lectures, discussions, and panels, and on our Discovermag and our social networks we address a variety of topics related to sustainability.
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We recycle
In all our offices, warehouses, and shops, we consistently recycle all our waste.
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No unneccessary bags
Instead of giving out disposable bags for free, we are offering two better alternatives: you can buy our signature shopper made of organic cotton with GOTS certification or a sturdy recycled paper bag.
