No other clothing brand has the prefix NO, just like the British Underground. Uncompromising, nonconforming, unorthodox, unpredictable, undemanding. The progressive, inspired by love for the 80s subculturals, with an outlook, will satisfy all the open minds of individuals who are already over-dressed and not afraid to experiment. So it's OK for us.
Rejection as passive motivation. Underground has been working with such an idea since 1981, when it was first condemned by the general public to support social renegades. Every other ban meant a step forward, thanks to which the Underground is today a respected brand with an individual approach. Brand established in Manchester has always combined punk, post-punk, goth, and faithful football fans together in a single unit, regardless of age, gender, skin color and belief.
