One of the biggest fashion companies and a leader in the denim world. This is the renowned Levi's® brand that has enriched the world with a breakthrough. The first blue jeans were produced and patented in 1873, originally created as a highly durable working garment for workers.
The founder is none other than Levi Strauss, a Bavarian native, who moved to San Francisco in 1853. The Golden Fever era opened the gates to all traders who chose to participate in the incredibly rapid development of the city. He supplied clothing and shoes to small stores in West America, and after nearly twenty years he had teamed up with Jacob Davis, a tailor from Nevada, and jointly created and patented the first jeans at all. In the 1930s, thanks to the cowboys, jeans became a symbol of freedom and independence, and then spread their influence from the West to the rest of the country, but first encountered a ban and a reputation of rebel resistance. In the difficult times when the jeans were considered to be a bloody adventure of the time and when the competition was still in their infancy, Levi's® even let the first women's jeans patent - what boldness then. Over time, Levi's® has created a place in most wardrobes, accompanied by fashion waves of later years, and today proudly proclaims the principles of sustainability.