Even the London fashion brand MCOveralls has a life story behind the scenes.
Musician James Scroggs recently discovered the brand name and history that was founded in 1908, brushed off her workwear heritage and gave her a contemporary face.
When re-establishing he used his musical experience: " Building MCOveralls has been a bit like incubating an artist. "The label began to build only with its name, the old periodical of the original founders, and with their motto " we worked hard " . He created an old-fashioned brand focused on today's workwear, whose philosophy holds the slogan to this day.